This summer at Gran Folies Beach Club, we had the privilege of hosting a truly special moment: Hailey Bieber chose our home in Cala Llamp to unveil one of her most highly anticipated launches. The model and founder of beauty brand Rhode brought to life the Rhode Summer Club, a Mediterranean-inspired pop-up created to celebrate summer in style.
For several weeks, Hailey and her team worked tirelessly on this deeply personal project, which culminated in an exclusive event at our beach club. It was an absolute honor for us to be part of this experience—one that not only brought together some of today’s most influential personalities but also placed Mallorca and Gran Folies firmly on the international lifestyle map.
A Summer-Infused Transformation
For the occasion, our beach club was transformed with meticulous detail: grey and yellow loungers, custom-designed umbrellas, branded towels, and a fresh, sun-kissed atmosphere that perfectly captured the Rhode aesthetic. All of it was designed with a clear goal in mind: to present the new Lemontini shade of the brand’s iconic Peptide Lip Tint, inspired by the citrus energy of a perfect summer cocktail.
The private event, held on Tuesday, July 8, welcomed a curated guest list of international influencers and top models. The atmosphere was intimate, elegant, and thoughtfully curated—with signature cocktails, music, and personalized gifts designed just for the occasion.
Mallorca, a Rising Iconic Destination
Hailey and Justin Bieber didn’t just choose Mallorca as a private getaway, but as the ideal setting to debut this exciting launch. And we couldn’t be prouder that Gran Folies was the place where it all came to life. Every detail of the Rhode Summer Club was crafted to embrace the sun, the sea, and the breathtaking natural beauty that surrounds us—all with that effortless sophistication that defines both Rhode and our own identity.
Experience Rhode at Gran Folies
We want to extend our heartfelt thanks to Hailey Bieber and the entire Rhode team for trusting us. It has been a true pleasure to collaborate with such an influential brand and to bring to life such a memorable experience.
And of course, our deepest gratitude goes to our own team, whose dedication, coordination, and professionalism made this event flawless. Without them, none of this would have been possible.
At Gran Folies, we’ll continue to champion projects that, like this one, blend creativity, beauty, and authenticity. Because Mallorca isn’t just a destination—it’s a way of life. And we’re here to celebrate it.
